Affiliate marketing is still going strong as we enter 2017. This is a key strategy for the makers of consumer goods to consider. An affiliate marketing campaign is a great way to personalize communications with consumers.
Many experts from the world of advertising and communications agree that affiliate marketing is one of the best ways to reach consumers. By being descriptive and considering SEO, affiliate marketers can be incredibly successful.
In recent years, there have been significant changes to the style of affiliate marketing. While some analysts feared that this style of outreach would disappear, the truth is that the strategy behind it has simply shifted.
Rather than written content, successful affiliate marketers have recently turned to video. Using networks like YouTube and Facebook Live, marketers have found a new and effective way to engage with users. YouTube recently rolled out their “YouTube Heroes” program which urges users to interact with brands and each other, while Facebook Live is turning into a mainstream way to broadcast news, as President Trump recently named his Supreme Court nominee on his account’s Facebook Live feature.
As a technique, affiliate marketing is growing. New apps and tools on the market will bring more people into the world of affiliate marketing. Analysts expect that it will become more accepted by more consumers. However, more consumers themselves will also become affiliate marketers.
In recent years, marketing managers have had access to better data, too. Because of the growth of big data and analysis tools, managers can be more responsive to shifts in the market. By communicating this information to their teams, they can see a great increase in results very quickly.
As technology continues to improve, purchases will become more seamless as well. Consumers will become more able to better take advantage of products promoted by affiliate marketers. Changes in the marketplace, such as Google’s emphasis on email ads, are also key factors driving the success of affiliate marketing.
The great thing for advertisers is that affiliate marketing gets great results. Marketers are not paid up-front, but rather, when they get demonstrable results. Because of this, affiliate marketing is a win-win for all involved. Marketers are often lean, one-person operations. This allows them adjust their strategy quickly to get better results and earn more. In 2017, it seems that the key strategies of building links and optimizing the use of Google will continue to be important.
As the web continues to revolutionize the way people shop, affiliate marketing will continue to evolve. This technique has been around for two plus decades now, and it is not going anywhere. In fact, it will only continue to grow and become more dominant in 2017 and beyond.